A new global kindness initiative has been launched at the Princess Grace Irish Library in Monaco by Donegal-born entrepreneur Troy Armour and Miss Ireland Caoimhe Kenny. The 30 Days of Good Deeds campaign invites people in every corner of the world to take part throughout
June 2026.
The campaign is built on a simple idea. At any point during the thirty days of June, participants are asked to spend ten minutes thinking of someone else and doing one small kind thing for them. It can be as small as walking a neighbour’s dog, calling on an elderly person who lives alone, or making a cup of coffee for a parent. Every act counts.
After completing their good deed, participants are invited to share their story on social media, donate to the Mo Chuisle Foundation, and - critically - nominate three friends to complete their own good deed within 24 hours. The aim is a chain reaction of kindness that begins on 1 June and ripples out across the world for the full month. The foundation’s name comes from the Irish-language phrase Mo Chuisle, meaning “my pulse, my heart” - a poetic term of endearment that gives the campaign its tagline: every heart beating as one. Good deeds can be as simple as making breakfast in bed for a loved one, leaving a hand-written note of encouragement under a stranger’s windscreen wiper, or quietly doing a chore someone in your life usually does alone. Grand gestures are welcome too. And for anyone who feels uncomfortable posting about a kind thing they have done themselves, the campaign is equally happy to hear about good deeds people have received - thank the person who helped you, share what it meant, and pass the chain on to three friends.
Troy Armour, Founder, Mo Chuisle Foundation:
“I grew up in Donegal, where looking out for your neighbour wasn’t a
campaign - it was just what people did. The world feels noisier and
more divided than it has in a long time. We wanted to give people a
way to push back against that, gently, in a way anyone can do. Ten
minutes. One person. One kind thing. Then pass it on to three more
people. If millions of us do that across June, we’ll see what every heart
beating as one really looks like.”
How it works
Do a deed: at any point during June 2026, take ten minutes to do something kind for someone else - however big or small. Share it: post a short story or video on social media, tag @30daysofgooddeeds, and invite the account to collaborate. Pass it on: tag three friends and ask them to do their own good deed within 24 hours - this is what creates the chain.
Donate: support the work of the Mo Chuisle Foundation at 30daysofgooddeeds.com.
What the foundation supports
The Mo Chuisle Foundation supports work in three areas where small contributions can change individual lives: cancer care, period poverty, and creative education.
The foundation has been established in Monaco with charitable activity focused in Ireland and internationally. Full beneficiary partner details will be announced ahead of 1 June.
Caoimhe Kenny, Miss Ireland:
“Over the last 6 months, Troy has been working on Mo Chuisle. When
he first told me about it I loved the concept and I was determined to be
involved but moreover I wanted to also make sure that ending Period
Poverty was one of the goals of Mo Chuisle - this is something I have
been working on for the last number of years with Hygiene Hub and it
is a real problem that many people are not aware of. Up to 24% of girls
miss at least 1 week of school a year because they don’t have access
to sanitary products.”
The Princess Grace Irish Library: a venue with meaning
The choice of the Princess Grace Irish Library as the launch venue is no accident. His Serene Highness Prince Albert II of Monaco’s great-grandfather, John Henry Kelly, hailed from Newport, Co. Mayo, and Prince Albert II and his late mother Princess Grace have always held a deep affection for their Irish roots.
The Princess Grace Irish Library keeps those roots alive: it houses Princess Grace’s personal collection of books, including an original copy of James Joyce’s Ulysses and a copy of the Book of Kells. Princess Grace was the first foreign Head of State to make a State visit to the Republic of Ireland - in 1961, just twelve years after the Republic was declared.
Paula Farquharson, Director, Princess Grace Irish Library Monaco:
“It is a pleasure for us to host the launch of the Mo Chuisle foundation
here at the Princess Grace Irish Library in Monaco. The goal of the
foundation to spread kindness across the world resonates with
Princess Grace’s own mission in life.”
Princess Grace’s own words on legacy speak directly to the spirit of the Mo Chuisle
Foundation:
“I would like to be remembered as someone who accomplished useful
deeds, and who was a kind and loving person. I would like to leave the
memory of a human being with a correct attitude and who did her best
to help others.”
— Princess Grace of Monaco
