The White Hag is a modern, independent brewery proudly located in Sligo, along Ireland’s iconic Wild Atlantic Way. Their passion lies in brewing innovative and groundbreaking beers, drawing inspiration from ancient traditions and timeless classic styles.
Born in the garrison town of Ballymote, Sligo on Ireland’s Wild Atlantic Way, The White Hag Brewing Company has grown from a pioneering brewery into one of the country’s most celebrated independent exports. Now, the award-winning brewery has brought its innovative beers across the Atlantic, launching in Boston and New York
in August of 2025, and making an immediate impact landing more than 400 accounts in less than thirty days.
Tapping into the deep Irish community of America’s cultural capitals, The White Hag is introducing a new, contemporary vision of Irish beer to the next generation of drinkers. Where traditional beer styles have dominated the taps in Irish pubs across the United States, pub owners can now offer a new wave of Irish beer, including brands like their flagship Little Fawn Irish IPA.
A Brewery with Global Reach
Since its founding in 2013, The White Hag has:
Been voted #1 Craft Brewery in Ireland twice in the past eight years (source)
Expanded distribution to eight countries across Europe and even into Dubai
Hosted Hagstravaganza each year, the largest international brewery festival in Ireland
Opened a dedicated taproom in Dublin Airport, sharing Irish craft beer with millions of
travelers each year
A Strong U.S. Partnership
The brewery’s rapid U.S. entry was made possible through a partnership with BevNomad, a
beverage accelerator specializing in brand development and international expansion. Leading
The White Hag’s North American operations, BevNomad has built relationships with distributors,
supported placements at key retailers, and matched the brand with clear consumer demand.
This activity ensures beer lovers in these new markets can enjoy the quality products that make
The White Hag one of the most celebrated craft breweries in Ireland.
Already available in Massachusetts, New York, Rhode Island, Connecticut, and Wisconsin, The
White Hag will soon expand to Illinois, New Jersey, Pennsylvania, Ohio, Minnesota,
Michigan and several other states. This fast-paced rollout demonstrates the brand’s ability to
thrive in a competitive market, even at a time when the overall beer category is challenging.
Raising the Bar for Beer
While many breweries face challenges in today’s marketplace, The White Hag is proving that
with the right combination of quality, brand identity and execution, beer remains one of the most
exciting and promising categories in beverages.
“We’re proud to share the spirit of Irish craft brewing with American consumers,” said Bob Coggins, Co-Founder and Commercial Director of The White Hag. “Our partnership with BevNomad has allowed us to bring our beers to life here in the U.S. with the same recipes, the same culture, and the same commitment to innovation that defines us at home in Sligo.”
About The White Hag
The White Hag Irish Brewing Co., based in Sligo, Ireland, is an award-winning craft brewery
inspired by the heritage and mythology of Ireland’s Wild Atlantic Way. Known for its innovative
range of beers, from bold stouts to experimental IPAs, The White Hag combines traditional
brewing with modern creativity. Celebrated globally and at home, the brewery hosts events like
Hagstravaganza, showcasing its dedication to exceptional beer, community, and Irish culture.
For more information about The White Hag brewery, its products and story, visit
www.thewhitehag.com
About BevNomad
BevNomad is a U.S.
-based beverage accelerator that helps domestic and international brands
establish scalable, compliant, and profitable operations in the United States. From production to
distribution, BevNomad streamlines route-to-market for brands seeking to grow within a
changing economic landscape. For more information about how BevNomad builds brands in the
beverage space, visit www.bevnomad.com
