Special admission offers range from free to 25% off at 26 Milwaukee-area museums from January 22 to February 1
Visit Milwaukee today announced the return of Museum Days, a 10-day celebration of Milwaukee’s cultural attractions featuring special admission offers at 26 participating museums across Milwaukee County and the surrounding region. Running January 22 to February 1, Museum Days invites visitors and locals alike to experience art, science, history, music and architecture through affordable and engaging museum visits this winter.
“Museum Days is one of the best opportunities of the year to explore Milwaukee’s cultural institutions at a great value,” said Josh Albrecht, chief marketing officer at Visit Milwaukee. “Whether you’re planning a weekend getaway or looking for a new family tradition, Museum Days makes it easy to experience everything that makes Milwaukee such an inspiring place to visit.”
Milwaukee’s museums and attractions also help drive the region’s visitor economy. According to tourism data from Visit Milwaukee partner Zartico, visitors account for roughly 40% of spending at Milwaukee attractions like museums, underscoring the importance of continued visitation during key winter travel periods.
During Museum Days, participating museums will offer admission deals ranging from free entry to discounted ticket pricing, including 15%, 20% and 25% off regular admission prices. Offers vary by location, and the full list of admission deals and participating museums is available at VisitMilwaukee.org/Museum-Days.
Participating museums for Museum Days 2026 include:
America’s Black Holocaust Museum
Betty Brinn Children’s Museum
Bucyrus Museum
Charles Allis Art Museum
Emile H. Mathis Art Gallery at UW–Milwaukee
Frank Lloyd Wright’s Burnham Block
Grohmann Museum
Haggerty Museum of Art
Harley-Davidson Museum
John Michael Kohler Arts Center and Art Preserve
Luxembourg American Cultural Society & Center
Lynden Sculpture Garden
Milwaukee Art Museum
Milwaukee County Historical Society
Milwaukee Public Museum
Mitchell Gallery of Flight
National Bobblehead Hall of Fame and Museum
Racine Art Museum
Sculpture Milwaukee
The Catacombs of Neto Art Museum
Villa Terrace Museum & Gardens
War Memorial Center
Waukesha County Historical Society and Museum
Wisconsin Museum of Quilts & Fiber Arts
Museum Days pairs perfectly with Visit Milwaukee’s winter Hotel Month campaign, which encourages travelers to turn a day of museum-hopping into a full getaway with special lodging offers available throughout the season.
About Visit Milwaukee
Visit Milwaukee creates economic impact and supports a stronger, more inclusive community by promoting the Greater Milwaukee area as a premier tourism destination. Strengthened by Visit Milwaukee’s dynamic convention and leisure marketing initiatives, tourism to Milwaukee contributes $6.388 billion to the local economy, supporting nearly 44,000 hospitality employees. Visit Milwaukee has over 1,000 members, including hotels/motels, restaurants, attractions, services, and area businesses. The Wisconsin Center District, with its recently completed $456 million Baird Center expansion, the city of Wauwatosa, and Potawatomi Casino | Hotel are strategic partners with Visit Milwaukee, providing funding support for conventions and tourism programs. For more information call (800) 554-1448 or visit www.visitmilwaukee.org.
