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Tourism Ireland teamed up with travel industry pioneer Richard Bangs (Expedia founding team, TV host, founder of Sobek Travel), storytelling platform Steller, and dozens of influencers to reprise the classic photo essay format in  “A Digital Day in the Life of Ireland”

The effort resulted in over 300 curated stories (photos, videos) about 24 hours across Ireland.

Of note:
 
“A Digital Day in the Life of Ireland” brought together 200 Irish businesses and 26 influencers, with a combined digital reach of 78.3 million

Storytelling app Steller is founded by former Microsoft/VMware/Expedia executives. Has developed into a flourishing travel-based community with over 1mm downloads & relationships w brands (REI, Nat Geo, Adidas, etc…)

Influencer marketing is transforming the multi-trillion dollar tourism economy, driving business & creating jobs

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