The Michigan Irish Music Festival, presented by Family Financial Credit Union, is rolling out a new look that celebrates its role as one of the Midwest's premier cultural celebrations. The refreshed brand comes as the festival continues to make major economic and cultural contributions to West Michigan.
"Our festival has been bringing a slice of Ireland to West Michigan for over 25 years, creating connections that last far beyond our annual celebration," said Chris Zahrt, Past President and Founding Board Member of the Michigan Irish Music Festival. "Our new brand identity reflects who we are - a welcoming community that celebrates authentic Irish culture while remaining true to our volunteer-driven roots."
The festival is part of Muskegon County's thriving arts and cultural sector, which generated a $70 million economic impact in 2023, representing 18.4% of the county's overall tourism impact. The festival has also demonstrated its commitment to community enrichment, having donated more than $450,000 and over 20,500 pounds of food to local charities since 2008.
Morgan Witmer, Marketing Director for MIMF, explained the vision behind the rebrand: "This refresh represents our commitment to being both authentic and accessible. While we're proud to showcase genuine Irish culture and heritage, we want everyone to know they're welcome here, whether they're Irish or not. The new look captures that spirit of inclusion while honoring the
traditions that make our festival special."
Now in its 26th year, the festival serves as a gathering point for Michigan's significant Irish-American population, which comprises approximately 11% of the state's residents. Michigan Irish Music Festival has grown to feature six major stages and over 30 artists, reflecting the region's growing appetite for Irish culture and entertainment.
2025 Festival Details Dates: September 11-14, 2025. Location: Heritage Landing, Muskegon, MI. Ticket Information, sponsored by Lascko Services.
Festival Pass includes:
Thursday Pub Preview Party
Entry to full Festival Friday, Saturday, and Sunday
Children 12 & under are free (ticket code required)
Early Online Sales May 1 through August 31, 2025 Discounted Festival Pass and Single-Day tickets increase on September 1, 2025
Major Sponsors include: Langlois Home Furnishings, Budweiser, G&L Chili Dogs, and The Sand Docks. Host hotels are Delta by Marriott Muskegon Convention Center and Shoreline Inn. Our ticket sponsor is Lascko Services. You can find more information about the Michigan Irish Music Festival on our website.
About Michigan Irish Music Festival
The Michigan Irish Music Festival is a volunteer-driven celebration of Irish culture and heritage held annually in Muskegon, Michigan. The festival features multiple stages of Irish and Celtic music, cultural exhibits, Irish food and beverages, children's activities, and shopping. Learn more at michiganirish.org.
