We've Always been

Save

Save

Save

Save

Save

Sidebar

24
Fri, May

St Patricks
Typography

•   First brand refresh in 20 years is fresh, dynamic design being rolled out across all Aer Lingus brand platforms includes new app and website

NEW YORK, NY – January 17th, 2019 – Aer Lingus today unveiled a brand refresh inclusive of an updated logo and new aircraft livery, firmly positioning the airline as a modern and contemporary Irish brand that competes in an international market. The new brand identity supports Aer Lingus’ ambition to be the leading value carrier across the North Atlantic.

The brand refresh is part of the airline’s ambitious growth plan which will see Aer Lingus increase its North Atlantic fleet from 17 to 30 aircrafts by 2023. Overall, Aer Lingus plans to grow its A330 fleet to 16 aircraft (from 13 in 2017) and invest in 14 new A321LRs to provide capacity for growth across the Atlantic and within Europe.

Aer Lingus embarked on the brand refresh with Lippincott to solidify their position in the market. At the center of the brand refresh is a restyled logo, adding a tilt to Aer Lingus’ iconic shamrock to symbolize dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand. Guests will see four shamrocks on the new Aer Lingus aircraft; the first within the new logo, the second on the tail, a third on the entry door, and a final surprise on the wingtip providing prime positioning for capturing on social media.

The Aer Lingus logo font has changed to ‘diodrum’ and the dominant color is teal. The body of new Aer Lingus aircraft will be white with a teal-colored tail and engines, bringing a sleek, contemporary feel to the design. A teal undercarriage will make an Aer Lingus plane instantly recognizable to those on the ground. The brand refresh rolls out today across all brand platforms, including a new website and app design, and will be visible across all guest touchpoints, from check-in to the boarding gate and on to the aircraft.

The brand refresh is being delivered in keeping with Aer Lingus’ value carrier model, as part of the company’s business-as-usual aircraft painting program. All new aircraft will be delivered sporting the new livery and the updating of digital assets has been done in a highly cost-effective manner.

Sean Doyle, Chief Executive Officer, Aer Lingus states:

“Aer Lingus is a modern Irish international success story, built on hard work, enterprise and the commitment of our people. We’re delighted to unveil our brand refresh today, which comes more than 20 years after Aer Lingus last invested in new brand livery, and reflects our position as a modern, contemporary airline. Aer Lingus has had exceptional success in recent years: adding new routes, new aircraft, new jobs and new opportunities for colleagues and guests alike.

The refreshed brand reflects an airline that connects those living in Montreal to Marseilles; in Berlin to Boston; as well as those living in Cork to Croatia. The benefit for Ireland of being at the fulcrum of such connections is considerable and we in Aer Lingus are determined to realize this potential for Ireland.

We have ambitious plans for our future and the years ahead and are aware of the challenges facing the modern industry, which led to the investment in our new brand identity and livery. Our new uniforms which will be unveiled later this year and our fleet expansion are considered investments in the future of Aer Lingus to enable us realize our ambition to be the leading value carrier across the North Atlantic.”

Mike Rutter, Chief Operating Officer, Aer Lingus adds:

“The Aer Lingus brand has evolved significantly over the last number of years. Since 2015, we’ve invested in our business, improving our value proposition and overall guest experience and becoming Ireland’s only four star airline.  Innovations we have introduced include the roll-out of WiFi on our A330s, automated check-in and bag drop at Dublin Airport, Business Class improvement with fully lie-flat beds and economy catering upgrades. We’ve also enhanced our performance to become the most punctual airline at Dublin Airport.

We conducted extensive guest research across Ireland, Europe & North America to inform every key stage of the process to ensure that the brand revealed today is reflective of our value carrier positioning.  This research confirmed the importance of our shamrock – the Irish emblem has been at the heart of the Aer Lingus brand for more than 80 years, and we made the shamrock ‘hearts’ more pronounced to reflect our hospitality and service.

The new look Aer Lingus livery consolidates our position as a modern, contemporary Irish airline on the international stage, but also allows guests who have always loved our brand to maintain a positive affiliation.”

The A330 (A330-300 series aircraft, EI-EDY, St Munchin) was unveiled at an event in Aer Lingus’ Hangar 6 at Dublin Airport today, January 17th, where it had been painted on-site. The A320 (A320-200 series aircraft, EI-CVA, St Schira) flew from Shannon Airport, where it had been painted. The new liveried A330 aircraft will take to the skies for the first time tomorrow, Friday January 18th, operating flight EI105, where it will be met by a reception in John F. Kennedy International Airport. For more information, please visit www.aerlingus.com.

May Digital Online Edition

April 2019 Digital Edition

Advertising Rates 2019

Irish Ann

Shop Irish!

ARTIST
Liam Goarke
ASSISTED LIVING
Homecare Angels

ATTORNEY
Joyce Stevens
Murphy & Smith Ltd
Dwyer and Coogan
Healy Law

BAGPIPERS & DRUM CLASSES

Chicalba Bagpiping

BAKERY
Doughs Guys Bakery
BANKS

Marquette National Bank
BANQUETS
Gaelic Park
Irish Am Heritage Ctr
BEAUTY SALONS
Appearances Pk Ridge
 847-825-7615
Hair by O'Hara & Friends-Hometown
BOOKS - IRISH
TheIrishBookClub.com
BRICK REPAIR/REPLACEMENT
Shamrock Tuckpointing

CATERERS
Harrington's Catering & Deli
Unforgettable Edibles
CHARITABLE ORG

Mercy Home
IrishCommunityServicest
CAULKING & SEALING
Shamrock Tuckpointing
CHIMNEY REPAIR

Shamrock Tuckpointing

CHOIR
Irish Heritage Singers
COTTAGE RENTAL
Cottage Mary Rose
Dingle Cottage: 312-399-8793
Gurtenard Hse - Listowel Co Kerry
CRUISES

Andy Cooney
CULTURAL ORGANIZATIONS

Chicago Gaelic Park

iBAM!
Irish Am Heritage Ctr
Irish Am Society Co Will
Irish Heritage Singers
DANCE SCHOOLS

McNulty School of Dance
Trinity Irish Dance
ENTERTAINERS

Chicalba Bagpiping

Paddy Homan
The Larkin Brothers
Catherine O'Connell
Joe McShane
FESTIVALS

Arlington Heights
Dublin

IAHC
Indianapolis
Kansas City
Milwaukee
FINANCIAL PLANNER

Corrigan Financial
FLORIST

Garland Flowers
FUNERAL HOMES

Blake-Lamb

Gibbon's Funeral Homes
Roberty J Sheehy & Sons

GAELIC YOUTH FOOTBALL
773-719-2847 Jerry
GARBAGE REMOVAL
Flood Brothers Disposal
GOLF COURSES
Palos Golf
GRAPHIC DESIGN

Laura Coyle 773-343-7268
GROCERIES/MEAT

O'Connor's Market

Winston's
HEARING SPECIALIST
Mel Dermody
HOTELS

The Irish Cottage 1 866 CU-IRISH
HUMAN RESOURCE CONSULTANT
James Fitzgerald
IMMIGRATION SERVICES

IrishCommunityServices
IMPORT SHOPS
Ann's Irish Gifts

Celtica Gifts 773-784-7712
Donegal Imports
Gaelic Imports
Irish Shop
INSURANCE

American Family-Joan McKee
Riordan Insurance
JEWELERS

H. Watson
MORTGAGE LENDING
Linda DeRoeck

MUSIC SCHOOLS
Chgo Academy of Piping/Drumming
Irish Music School of Chgo
MYSTERY SHOPPER
Cathy Cooney-Millar 224-944-9654

PARTY PLANNERS
That Special Event

PENNY WHISTLES
Michael Burke
PHOTOGRAPH CAPTURING
Memoirs for Me
PHYSICAL THERAPY
SPORTS-ORTHOPEDIC
Athletex
PLASTERING

William McNulty & Son
708-386-2951
PUB/RESTAURANT RECRUITER
Cathy Cooney-Millar
PUBS & RESTAURANTS

Ashford House
The Celtic Knot
Clancy's Pizza Pub
Corcorans
Emerald Loop
Fifth Province
Fiddler's Hearth
The Galway Arms
James Joyce Irish Pub
Lizzie McNeill's
Mickey Finn's Brewery
Nine Irish Brothers
Peggy Kinnanes
R
ed Apple Buffet
Six Penny Bit
Vaughan's Pub

REALTORS

Koenig & Strey
Mary Ellen Considine  773-769-2500
RESTAURANT/HOSPITALITY RECRUITER
Cathy Cooney-Millar 224-944-9654
SPORTS CLUBS

Chgo Celtic Soccer Club
stbrigids.chicago.gaa.ie
ST PATRICK'S DAY
St Patrick's Day Parade
SWEATERS

Anne's Irish Knits
TABLE RUNNERS
All 32 Counties
TELEVISION-CABLE

Irish Journal 708-366-4665
THEATRE
Late Nite Catechism
Tony & Tina's Wedding
TOURIST ATTRACTION
Ronald Reagan Boyhood Home
TRAVEL /TOURS
BestIrishTours.com
Gadabout Travel
TUCKPOINTING
Shamrock Tuckpointing
VACATION RENTALS
Dingle Cottage
Cork - Cottage from $450 weekly
Don at 608-274-1180
WASTE REMOVAL
Flood Brothers Disposal
WEDDING PLANNER
That Special Event

WEDDING VENUES
Gaelic Park
Irish Am Heritage Ctr
Palos Country Club
WOOD FLOOR SPECIALIST
The Sexton Group

Advertisers

Paying For
Instructions